Presentations
More than narrative slide shows
CRANE presentations make connections–between research and practice, ideas and implementation. And between people. The goal: To inspire our audiences to think differently about the issues that challenge them, and to provide insights that can provoke change within an institution.
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Presentation
Description
"We're Educating Your Children: Rethinking the 'We'", presented at the Berkeley Preparatory School on 21 August, 2006
Those notorious GenX parents: Here they come . . . Here they are. . . And we’re lucky to have them. Patti Crane, founder and president of Crane MetaMarketing Ltd., shares positive, practical ways to reframe Berkeley Preparatory School's response to GenX moms and dads: by respecting these parents--and actively engaging them--as essential educational partners.
"We're Educating Your Children: Rethinking the 'We'", presented at the Pine Crest School on 18 August, 2006
Those notorious GenX parents: Here they come . . . Here they are. . . And we’re lucky to have them. Patti Crane, founder and president of Crane MetaMarketing Ltd., shares positive, practical ways to reframe Pine Crest's response to GenX moms and dads: by respecting these parents--and actively engaging them--as essential educational partners.
Brand Transformation for the 21st Century Marketplace, presented at the Association of Jesuit Conferences and Universities on 22 June, 2006
In a new millennium, many Jesuit colleges and universities face a mission-critical question: How can we build on our history and remain true to our founding missions while competing successfully in this changing market? The answer is through brand transformation – the process of identifying, embracing, and articulating your historic mission to have an impact in a new marketplace.
An Institution-wide "YES!": How Branding Creates One Voice For Multiple Audiences, presented at the Association of Jesuit Conferences and Universities on 22 June, 2006
Do your admissions and development offices speak the same language about your institution—and are they speaking in a voice shared by your academic and student life offices? If not, you may wonder how your institution’s messaging can ever be unified in its diversity. Your own people–students, faculty, administrators, staff members, trustees, alums–hold the answer. Learn the secret to creating one institutional voice, arriving at the positioning that only your institution can claim, and then speaking with convincing directness to each of your stakeholder audiences.
Facing the MySpace Generation, presented at the Pacific Northwest Association of Independent Schools on 20 June, 2006
Unlike GenXers or Baby Boomers, millennials live much of their social life online—creating plenty of anxiety for parents and school administrators alike along the way. It’s time to trade in anxiety for strategy, especially in your school’s branding and communications efforts. How can your admissions and development offices turn the social space the web creates into opportunities for recruitment and fundraising? Drawing on recent research, Peter examines Millennial communications and offers positive and practical steps schools can take to speak clearly and authentically to draw their “best fit” audiences and donors.
Parents: Pests or Partners? Communicating Across the Generational Divide, presented at the Pacific Northwest Association of Independent Schools on 20 June, 2006
GenX and Millennials: you can't do without them but how can you manage with them? Generational change has claimed center stage in admissions and development for independent schools. To forge workable patterns of communication, start early and integrate—in your branding, recruitment, strategic planning, campus-wide awareness, and fundraising. Patti Crane, founder and president of Crane MetaMarketing Ltd., delivers the latest data, relevant samples, and a take-home bibliography to help you navigate the new generational waters for independent schools.
Integrating Your Communications in the Shifting Marketplace, presented at the Pacific Northwest Association of Independent Schools on 19 June, 2006
Does your school need differentiation to reach your “best-fit” students—but you're not sure how to get there? Do your fundraising efforts require integration—but you’re not sure how to achieve it? Patti Crane, founder and president of Crane MetaMarketing, shares generational-savvy tools and tips that help you position your school through authentic, values-based messages integrated across print and digital media.
X Marks the Spot: Understanding the New Breed of On-Demand Parents, presented at the Independent Schools Association of the Central States on 1 May 2006
Mind over Markets: Branding and Brain-Based Research, presented at the NAIS annual conference on 3 March 2006
How can you use brain-based research to differentiate your school in increasingly competitive markets? Your school’s teachers, inspired by the latest in neurological research, may have cultivated new ways to educate. If so, your branding should reflect these innovations, avoiding market sameness and connecting with your “best fit” students.
Generation X vs. Baby Boomer Parents, presented at the CASE|NAIS Independent Schools Conference on 29 January 2006
When it comes to marketing and communicating to prospective and current parents, using the "mass market" approach won't always work. Baby Boomer and GenX parents don't always see the world the same way. This workshop helps you define and refine your marketing messages by learning about the hot buttons of Baby Boomer and GenX parents.
Parents: Pests or Partners? Coping with Generation X, presented at The Association of Boarding Schools 2005 annual conference on 3 December 2005.
Gen X parents, often exasperating hoverers, are claiming center stage at boarding schools. Research documents their skepticism, sacrifices, and demanding expectations. To forge workable patterns of communication with this new generation of parents, start early–in your branding, recruitment, and campus-wide awareness–and then follow through in your curriculum and fund raising. During this session Patti delivers the latest data, relevant samples, and a take-home bibliography.
“We’re Educating Your Children: Rethinking the 'We'", presented as the Keynote address at the annual convention of The Florida Council of Independent Schools on 10 November 2005.
Those notorious GenX parents: Here they come… Here they are… And we’re lucky to have them! Patti shares positive, practical ways to reframe schools’ response to GenX moms and dads: by respecting these parents—and actively engaging them as essential educational partners.
School Branding in the Shifting Marketplace, presented at the annual convention of The Florida Council of Independent Schools on 10 November 2005
Does your school need differentiation—but you’re not sure how to get there? Does your board ask you for branding—but you’re not sure how to proceed? Patti Crane shares generational-savvy tools and tips that help you position your school through authentic, values-based messages. What Difference does Differentiation Make? Branding the Independent School, presented at the Independent Schools Association of the Central States on 3 November 2005
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